How to take advantage of opportunities and reduce bureaucracy in the legal entry of nutrition products into Brazil
In recent years, the health, wellness and physical performance market has established itself as one of the most promising areas of global commerce. In this scenario, food supplements have gained prominence among consumers looking for more quality of life, energy and results in their workouts. Naturally, this has aroused the interest of Brazilian entrepreneurs and distributors, especially when you look at the variety and more competitive cost of imported products.
However, importing this type of product requires attention to specific safety, labeling, registration and health compliance rules. Fortunately, Brazil allows simplified import of food supplements, This method makes the process more accessible, especially for smaller operations or shipments destined for end consumers.
But how do you ensure that this process takes place safely, without the risk of customs detention or penalties for irregularities? In this article, we'll explain everything you need to know about the simplified import of food supplements, Its advantages, precautions and how to structure the operation strategically.
What is simplified import of food supplements?
A simplified import of food supplements is a method created to facilitate the entry of goods into the country when operations have a limited value and volume. In the case of supplements, this regime is used both by individuals (for international purchases) and by companies wishing to test products, carry out sampling or import small quantities.
This is an alternative to the formal import process, which requires qualification on the Siscomex Radar, registration of the Import Declaration (DI) and compliance with dozens of fiscal, technical and logistical obligations. In the simplified modality, the process is less bureaucratic, taxes are collected automatically when the cargo arrives, and clearance tends to be quicker.
Even though the process is simplified, it requires attention to Anvisa legislation, the composition of the products and the requirements of the Internal Revenue Service to avoid blockages or fines.
Who can use this type of import?
A simplified import of food supplements can be carried out by individuals (on a non-commercial basis) or by companies that have not yet qualified for Radar, as long as they respect the limit on the value of the operation, which is currently around US$ 3 thousand per shipment.
This modality is useful for entrepreneurs who want to validate their interest in the Brazilian market before investing in large volumes, as well as distributors looking to carry out laboratory tests, develop labeling or validate suppliers abroad.
Although it may seem like a more informal process, it's important to remember that products are still subject to sanitary inspection, and Anvisa can demand additional documentation or even detain goods that don't comply with Brazilian standards.
What precautions are essential when importing supplements?
Importing food supplements involves strict health obligations, especially in relation to the composition of the products, the ingredients allowed in Brazil and labeling. Many products that are allowed in other countries contain substances that are banned or restricted for use here.
That's why, before importing, it's essential:
- Check if the product is authorized by Anvisa
- Assess whether the active ingredients are permitted in Brazil
- Check if the formula requires a prescription or special control
- Check that the packaging complies with national labeling standards
These steps help prevent cargo from being held up at ports or airports and the importer from suffering penalties for non-compliance with health legislation.
How does the logistics process work with simplified imports?
The logistics of simplified import of food supplements follows a direct flow: the supplier sends the cargo with basic documentation (invoice, packing list, bill of lading), and on arrival in Brazil, the IRS checks the data and the tax classification of the goods.
Taxes are calculated automatically based on the customs value, including:
- Import Tax (II)
- ICMS (depending on the state)
- Administrative fees
In the case of products sent by courier (express shipments), such as FedEx or DHL, the logistics operator itself usually collects the taxes and delivers the cargo after clearance. When the operation is carried out by the Post Office, the products are released upon payment via the Revenue system.
It is essential that the importer follows each stage, is prepared to respond to demands and maintains communication with the freight forwarder or logistics operator responsible for the delivery.
When is it worth switching from simplified to formal imports?
A simplified import of food supplements is ideal for small volumes and market tests. However, as the operation gains scale, the importer may be forced to migrate to the formal regime, with Siscomex Radar qualification, Import License registration (when applicable) and greater fiscal control.
This transition usually occurs when:
- The volume of imports exceeds the permitted limit
- The products require prior registration or authorization from Anvisa
- The company wants to act as a national distributor
- The operation becomes recurrent and requires better tax planning
This change is strategic and can generate tax savings, greater cost control and access to state tax incentives. That's why it's important to plan this evolution with the right support.
The importance of having a specialized import-export company
Even in the simplified modality, importing food supplements requires technical knowledge, mastery of Anvisa and Internal Revenue Service regulations and international logistics procedures. Small mistakes can lead to cargo being held up, financial loss and even legal sanctions.
Count on a specialized import-export company drastically reduces the risks and increases the chances of success in each operation. This type of partner understands the sector's requirements, advises on the viability of each product and takes care of the entire process, from origin to destination.
In addition, the specialized company offers support to structure the migration to the formal system, should the operation grow, allowing for scalability, cost control and secure growth.
How an import-export company can help
One import-export company with experience in the food supplements sector, knows the nuances of health legislation, how to correctly classify products, identifies labeling requirements, advises on the required documents and accompanies clearance from the supplier's outlet to final delivery.
With this support, your operation gains agility, predictability and full compliance with Brazilian regulations. Whether you're testing the market, importing small quantities or structuring a national distribution line, specialized support is the surest way to grow solidly.
