Opportunities and precautions when importing toys
Importing toys is an increasingly common strategy among shopkeepers, marketplaces and entrepreneurs who want to diversify their products with high-demand items and attractive margins. However, the process involves more than choosing suppliers and arranging transportation. A simplified import of toys requires attention to specific standards, mandatory certifications and bureaucratic procedures which, when not carried out correctly, can lead to extra costs and delays in the release of goods.
That's why understanding how this system works and what steps are needed for a safe operation is essential for anyone who wants to operate in the toy sector professionally and profitably.
What is simplified importation?
Simplified importation is a customs regime created to facilitate the entry of small consignments into Brazil. It is aimed especially at individuals or companies wishing to import goods of lower value or volume, with less complex processes than the traditional regime.
This model allows simplified import of toys is made more accessible, with fewer formal requirements, making the process more agile and advantageous for small and medium-sized entrepreneurs. However, this does not mean that there are no rules. On the contrary: there are clear rules to be followed, especially with regard to consumer safety and the regulation of the children's sector.
Imported toys require mandatory certification
One of the most important points of simplified import of toys is the compulsory certification requirement in Brazil. Toys are products aimed at children and are therefore subject to strict quality and safety controls defined by regulatory bodies.
Before any toy can be sold in Brazil, it must have the seal of conformity required by Brazilian law. This includes laboratory tests, material analysis, checking for removable parts and toxic substances, among other technical criteria.
Therefore, even in simplified operations, toy certification is mandatory. Ignoring this process can lead to the cargo being held up, fines and even the batch being destroyed by the inspectorate.
When is it possible to use the simplified regime for toys?
A simplified import of toys can be used in specific situations. Ideally, the products should be:
- Low value-added, generally with a limit of up to US$ 3,000 per shipment
- For small-scale resale or own use
- Correctly classified in the tax classification (NCM)
- Certified in advance or sent for certification before marketing
Imports made via courier or mail generally fall into this category, but the choice of entry channel depends on the importer's strategy and the profile of the cargo.
It is important to remember that the simplified regime does not exempt the importer from paying taxes, such as Import Tax, ICMS and others that may be levied depending on the state of destination.
Simplified toy import steps
In order for everything to take place legally and safely, the process of simplified import of toys must follow well-defined steps:
1. choice of toys and reliable supplier
The first step is to select the toys that will be imported, prioritizing suppliers with experience in exporting to Brazil and who already know the safety requirements demanded in the country. This avoids future problems with products that don't meet the technical requirements.
2. Feasibility analysis and tax classification
Once the products have been defined, it is essential to carry out a feasibility analysis, identifying the correct NCM and checking whether the toy requires compulsory certification. Incorrect classification can lead to delays in clearance and the application of penalties.
3. Product certification
If the toy does not yet have national certification, it will be necessary to arrange the process with accredited bodies. This includes sending samples, testing and issuing the certificate. This stage must take place before the toy is released for sale.
4. Shipment and customs clearance
With the documentation in hand and the certification completed, the shipment can be made. On arrival in Brazil, the customs clearance process will be based on the simplified regime, respecting the value limits and the nature of the products.
5. Release and distribution
Once cleared, the toys will be ready for retail distribution or sale through digital channels. The legalization of the operation conveys safety to the consumer and adds value to the importer's brand.
The risks of poorly planned imports
Despite the facilities offered by the simplified regime, a lack of technical knowledge or neglect of regulatory requirements can turn a simple operation into a major loss. Among the most common risks are:
- Total loss of goods due to lack of certification
- Customs fines for fiscal or documentary infringements
- Cargo seized due to falsified documents or non-conformities
- Logistical difficulties and shipping delays
These problems are common among novice importers who try to carry out the process on their own, without technical support or specialized advice. That's why professional guidance is crucial.
The importance of having a specialized import-export company
A simplified import of toys requires technical knowledge and mastery of national and international standards. And this is exactly where the work of a import-export company specialized becomes indispensable.
This company takes care of the entire operation, from tax feasibility analysis to the certification and customs clearance process. It knows the correct procedures, anticipates problems and guides the importer along the most efficient paths to ensure a safe, fast and profitable operation.
In addition, a specialized company is up to date with legal changes, new health requirements and changes in tax regimes. This gives clients peace of mind, predictability and a solid basis for growth in the market.
How an import-export company can help
Count on a import-export company means having a partner with practical experience in certifications, customs clearance, tax analysis, international shipments and risk management. This company helps from choosing the toys to delivering them to their final destination, ensuring that all processes comply with Brazilian legislation.
She is also involved in drawing up documentation, dealing with foreign suppliers, choosing the most suitable logistics mode and calculating taxes correctly. The result is a more efficient operation, free of unpleasant surprises.
