Customs clearance without surprises starts with planning and strategy
Importing products is one of the pillars of foreign trade and the competitiveness of many Brazilian companies. However, the process of nationalizing goods can become a real bottleneck when there is delays in customs clearance of imports. These delays generate additional costs, disrupt logistics deadlines and, in some cases, cause irreversible damage.
If you work in foreign trade, whether as a manager, entrepreneur or analyst, understand how to avoid delays in customs clearance of imports is fundamental to guaranteeing agility, predictability and security in every operation. Below, you'll see how to avoid the main mistakes and what strategies to adopt to ensure efficient and hassle-free clearance.
Why do customs clearance delays occur?
The delays in customs clearance Imports can have different origins, and most are linked to faulty documentation, errors in tax classification or inconsistencies in product descriptions. In addition, bureaucratic obstacles, specific requirements from consenting bodies and even the wrong choice of transportation mode also have a negative influence.
Another point of attention is the Internal Revenue Service's parameterizations. When cargo falls into the red channel, the process becomes longer and more thorough. In many cases, this is due to a lack of clarity or standardization in the documentation, which reinforces the importance of following good practices from the outset.
Correct documentation is the basis for efficient release
To avoid delays in customs clearance of imports, the first step is to ensure that all documentation is correct, complete and up-to-date. Any discrepancy between the commercial invoice, the bill of lading, the packing list and the import declaration can lead to requirements or withholdings that paralyze the cargo at the terminals.
Special attention should be paid to the description of the products, the NCM used and the origin of the goods. Generic or contradictory information tends to raise suspicions and can lead to physical checks. Therefore, invest time in preparing these documents or rely on specialized professionals who master the details of customs legislation.
Choice of incoterm and logistics planning directly influence the process
The incoterm chosen in international negotiations defines logistical responsibilities, deadlines and costs. A poorly defined incoterm can lead to delays in the arrival of documents or even failures in clearance, especially if the importer has no control over crucial stages such as international transportation or delivery of the original documentation.
In addition, the type of transportation and the port or airport where the cargo enters also have a direct impact on clearance times. Places with a high flow of traffic can slow down internal processes. For this reason, logistics planning must take into account not only the cost of freight, but also the efficiency of the chosen route.
Errors in tax classification lead to penalties and delays
Correct identification of the NCM (Mercosur Common Nomenclature) is one of the most critical points in the import process. Using incorrect codes can not only delay clearance, but also lead to fines and undue taxation.
In addition, the NCM has a direct impact on whether or not import licenses are required and on the actions of regulatory bodies such as Anvisa, Mapa, Inmetro and Ibama, among others. For this reason, tax classification must be carried out using technical criteria, taking into account the composition, use and characteristics of the product.
Anticipating requirements and managing risks with consenting bodies
Many imported products require prior authorization from regulatory bodies, such as import licenses, registrations or certificates. The lack of these documents or applying for them at an inappropriate time can hold up the process, especially when there is no immediate response from the agency responsible.
An efficient strategy to avoid delays in customs clearance of imports is to map out, even at the quotation stage, all the legal requirements surrounding the product, including health, environmental and technical requirements. Acting proactively significantly reduces the risk of obstacles.
Agile communication between all those involved in the logistics chain
The import chain involves several players: exporter, customs broker, carrier, freight forwarder, foreign exchange broker, among others. Lack of communication between these links compromises the progress of the process, especially when there is a need for quick decisions, corrections or resubmission of documents.
Having centralized management, with real-time monitoring and status reports on each stage of the operation, is essential to mitigate human error and ensure that all legal deadlines are met.
The importance of proactive and consultative customs clearance
More than just completing steps, the customs clearance process requires strategic action. Daily monitoring of cargo, early analysis of documents and tax simulation are actions that optimize time and reduce exposure to risk.
In this scenario, the work of a consultative customs broker is essential. Experienced professionals are able to anticipate requirements, advise on the best way to structure documents and speed up clearances even through the strictest channels, such as red.
Having a specialized import-export company is a competitive advantage
Faced with so many technical details, specific legislation and logistical risks, one of the best ways to avoid delays in customs clearance of imports is to rely on the support of a specialized import and export company. This type of partner offers a strategic vision of the operation, coordinates all the stages of the process and guarantees compliance with legal requirements with maximum efficiency.
More than carrying out operational tasks, a specialized company acts as a consultant, advising on product viability, tax adjustments, logistical opportunities and customs risk prevention.
How an import-export company can help
One import-export company with market experience brings complete solutions ranging from the feasibility study, through documentary compliance, to monitoring releases with the responsible bodies.
This support reduces uncertainties, avoids extra storage and demurrage costs and gives importers greater peace of mind. With trained professionals, technology applied to logistics and relationships with the main players in the sector, the company becomes a key link in the success of the operation.





