In an increasingly competitive and uncertain global scenario, companies operating in foreign trade face growing challenges. Logistical costs, currency fluctuations, trade barriers and fluctuations in demand are just some of the factors that make decision-making more complex. In this context, making decisions based on assumptions can be costly, both in time and results.
This is where market intelligence becomes essential. More than collecting data, it's about transforming information into strategy, offering a clear and well-founded vision to act safely. This is Afianci's specialty: transforming international trade data into insights that connect companies to real opportunities, strengthening decisions and increasing competitiveness.
Here's how to apply market intelligence to your international operation's decisions and how Afianci can be your strategic partner in this process.
What is market intelligence and why is it essential in foreign trade?
A market intelligence consists of a continuous process of collecting, analyzing and interpreting information about the business environment. In the context of foreign trade, it to identify opportunities, mitigate risks and anticipate trends, and support more assertive decisions on suppliers, prices, taxes and global demand.
To help you understand it in practice, it helps companies answer questions such as:
- When is the best time to import or export a certain product?
- Which countries have the highest demand for what I produce? Or which countries produce the product I need?
- Which suppliers offer the best commercial deals?
Afianci applies this methodology to all its operations. By cross-referencing official data on imports and exports, mapping trade relations and analyzing global trends, the company translates complex information into practical strategies. The result: safer decisions and more profitable business.
How market intelligence helps companies make more strategic decisions
Making foreign trade decisions without market intelligence is like navigating without a compass. Many companies still rely on “guesswork” or fragmented data, which can result in unfavorable negotiations, unexpected costs or loss of competitiveness.
With a solid database, it's possible:
- Planning the ideal time to import or export, and monitoring exchange rate fluctuations and market trends;
- Assess the financial and tax viability of each operation, avoiding surprises and increasing margins;
- Select reliable business partners, reducing logistical and operational risks;
- Set prices and margins with more certainty, based on international benchmarks and indicators.
In other words: market intelligence offers an integrated view of the global scenario, allowing every decision to be made with confidence and clarity.
From information to strategy: how Afianci applies market intelligence to international operations
Afianci structures its intelligence services within Afianci 360º, a complete solution that integrates Market Intelligence, Strategic Sourcing and Tax Studies. This combination provides a broad and consultative vision, supporting companies at all stages of foreign trade.
Learn more about these solutions:
Strategic Sourcing
With a physical presence in China, Afianci acts directly in the search for and evaluation of international suppliers. The aim is to guarantee reliable partners, aligned with the client's needs, and to reduce operational risks in negotiations.
This local presence is an important differentiator: as well as shortening distances, it allows us to closely assess the production capacity and quality of manufacturers.
Market Intelligence
Through detailed market studies, Afianci cross-references data on imports, exports and global movements to provide a complete overview of the competitive environment.
This analysis identifies new commercial opportunities, strategic suppliers and industry trends. Everything is made available on a customized platform, which centralizes data and analysis in a practical way, facilitating access to the most relevant information for decision-making.
Tax Study
Afianci also carries out detailed tax analyses, mapping out benefits and special regimes applicable to each operation. This planning turns taxes into a competitive advantage, reducing costs and ensuring legal compliance.
When integrated, these three pillars (market, sourcing and taxation) provide a 360º vision that positions companies strategically on the global stage.
Market intelligence in action: Afianci's international services
Afianci's international presence strengthens its ability to generate accurate market intelligence. Since 2014, the company has had its own structure in Shanghai, through the China Hub, which brings Brazilian clients closer to opportunities in the country's largest trading partner.
China Hub is a complete 360º support service for companies wishing to operate in China:
- Advice on obtaining visas and expatriating employees;
- Hiring professionals and local housing;
- Legal, accounting and cultural support;
- Work, living and business infrastructure;
- Specialized consultancy for opening or outsourcing companies.
LEARN MORE ABOUT CHINA HUB HERE
In addition, Afianci carries out surveys and inspections of factories in China with specialized teams. This detailed audit ensures that the products meet the expected quality standards, reducing risks and optimizing the import process.
Another strategic front is OEM (Original Equipment Manufacturer) development. In partnership with Chinese manufacturers, Afianci supports the development of customized products with the customer's brand, combining quality, innovation and competitiveness.
The benefits of market intelligence
Applying market intelligence to international operations generates tangible results. The main benefits include:
- Greater competitivenessdata-based decisions increase efficiency and reduce costs.
- Risk reductionanticipating scenarios and identifying opportunities avoids strategic mistakes.
- Tax optimization: tax planning combined with market analysis boosts profit margins.
- Stronger partnershipsaccess to verified suppliers and reliable data ensures safer business relationships.
By combining technology, global presence and strategic vision, Afianci goes beyond market intelligence, offering a complete and integrated solution for companies that want to grow sustainably in foreign trade.
Do you want to turn data into strategic decisions?
