{"id":91091,"date":"2025-10-21T09:50:32","date_gmt":"2025-10-21T12:50:32","guid":{"rendered":"https:\/\/afianci.com\/?p=91091"},"modified":"2025-11-19T09:33:42","modified_gmt":"2025-11-19T12:33:42","slug":"chinahub-in-practice-afianci-global-networking-dufrio","status":"publish","type":"post","link":"https:\/\/afianci.com\/en\/chinahub-in-practice-afianci-global-networking-dufrio\/","title":{"rendered":"ChinaHub in practice: how Dufrio relies on local support from Afianci Global Networking in China"},"content":{"rendered":"
Expanding business in China is both a desire and a major challenge for many Brazilian companies. Doing international trade efficiently with the Chinese market, considered the largest and most dynamic in the world, requires cultural knowledge, structure and reliable interlocutors. <\/p>\n\n\n\n
It was precisely in the face of these obstacles that Dufrio, a leading refrigeration company, found the ideal partner in Afianci Global Networking's ChinaHub to consolidate its operations in China.<\/p>\n\n\n\n
Want to know more? Read on and find out how Dufrio managed to pay for its entire expansion project in China in just one month with the help of Afianci!<\/strong><\/p>\n\n\n\n
Why is being present in China so challenging?<\/strong><\/h2>\n\n\n\n
Many Brazilian companies already have China as their main trading partner. In this sense, the importance of being present in the country is undeniable: proximity to suppliers guarantees better negotiations, technological innovation and scalability. <\/p>\n\n\n\n
However, the obstacles to turning this potential into concrete results are great:<\/p>\n\n\n\n
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Cultural and language barriers;<\/li>\n\n\n\n
High cost of frequent travel;<\/li>\n\n\n\n
Lack of reliable interlocutors for negotiations;<\/li>\n\n\n\n
Legal and accounting challenges for opening and maintaining a unit;<\/li>\n\n\n\n
Quality management and logistics at a distance.<\/li>\n<\/ul>\n\n\n\n
<\/p>\n\n\n\n
These obstacles are part of everyday life for many companies and Dufrio was no different. But with Afianci Global Networking's ChinaHub solution, it was possible to change this reality. Shall we learn more about this successful case?<\/p>\n\n\n\n
The Dufrio case: local presence with intelligence and confidence<\/strong><\/h2>\n\n\n\n
Dufrio is one of the largest air conditioning and refrigeration distributors in Brazil, a benchmark in its segment and with operations throughout the country. <\/p>\n\n\n\n
The company's partnership with China has been going on for more than 20 years with import processes, but it faced specific difficulties to speed up product development.<\/p>\n\n\n\nCheck out Pablo Franco's testimonial on how ChinaHub boosted Dufrio's results in China<\/em> <\/figcaption><\/figure>\n\n\n\n
It was in this context that Pablo Franco, Purchasing and International Business Executive<\/strong> from Dufrio, sought out Afianci's solution:<\/p>\n\n\n\n
\u201cOne of the biggest difficulties we had was speeding up product development. The time zone issue alone doubled the time. With Project China, agility, quality and, above all, negotiation have changed completely.<\/em> The Chinese culture of being present in a room, having tea with the supplier, changes everything. Relationships, payment deadlines, structuring the product from start to finish... everything is different when you're there.<\/em><\/strong>\u201d - Pablo Franco<\/em><\/p>\n\n\n\n
Ready-made structure and comprehensive support in China<\/strong> <\/h3>\n\n\n\n
The partnership between Afianci and Dufrio began in 2024, when Pablo met Radam\u00e9s Parmeggiani, CEO of Afianci, at a trade fair. The trust already existed from previous deals, and when the need arose to expatriate an employee to China, the choice of Afianci was natural.<\/p>\n\n\n\n
\u201cI needed someone I really trusted. The decision was unanimous for Afianci, which had its headquarters in Brazil, financial health and consolidated history.\u201d, <\/em><\/strong>explains Pablo.<\/em><\/p>\n\n\n\n
The partnership continued and ChinaHub's solutions simplified Dufrio's structuring in China. This arrival in the country, which could have been full of uncertainties, was completely optimized:<\/p>\n\n\n\n
\u201cWhen I got there, I already had a pre-prepared structure. The office was ready, personalized, I already had apartment options, internet installed. It helped a lot, both in my personal and professional life. In negotiations, I had great difficulty with language.<\/em> But with the ChinaHub team, made up of Mandarin-speaking Brazilians and Portuguese-speaking Chinese, I felt supported at all times. They showed me the best ways to negotiate and find suppliers<\/em><\/strong>.\u201d <\/em>- Pablo Franco<\/em><\/p>\n\n\n\n
The results of the partnership were felt in no time:<\/p>\n\n\n\n
\u201c<\/em>After a month in China, we had already paid for the entire project just by renegotiating with the suppliers we already had.<\/em><\/strong> ChinaHub helped me with a large part of this result.\u201d <\/em> <\/em>- Pablo Franco<\/em><\/p>\n\n\n\n
Cost reduction and total focus on the business<\/strong><\/h3>\n\n\n\n
Another benefit of ChinaHub, highlighted by Dufrio, is the possibility of focusing entirely on product development and negotiations, without having to worry about day-to-day bureaucracy and unforeseen events.<\/p>\n\n\n\n
\u201cA lot of people think it's easy to bring products from China. It's easy for simple things. But when you're talking about big businesses, companies with volume or strong growth potential, this service makes all the difference. If I had to worry about structuring an office, an apartment, the internet going down, the electricity going out... my focus would be on something else. <\/em>The investment is justified because we can focus on doing business.<\/em><\/strong>\u201d - Pablo Franco<\/em><\/p>\n\n\n\n
Now that you've seen the impressive results that Dufrio achieved with Afianci's help, how about finding out what ChinaHub is and how it can provide complete support for your business?<\/p>\n\n\n\n
What is Afianci Global Networking's ChinaHub?<\/strong><\/h2>\n\n\n\n
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